Why is a good Social and Web Reputation so important?

Being online today is essential for any business and the ones that want to exploit the enormous potential of the internet to increase its customer base and sales.

For this reason, it is necessary to manage your online presence and your web reputation effectively. Social and web reputation is nothing more than the reputation that a company, brand, product or person has online, and is created by everything that is said and shared on the web.

Having a bad reputation on the web or on social media, in fact, can lead to losing clicks and impressions to the site and, therefore, to losing sales.

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